We didn’t just capture products; we told stories. Whether shooting on-location or in the studio, our goal was to create visuals that resonated with our customers while staying true to the brand’s ethos. This meant balancing on-figure photography that brought garments to life with still-life shots that highlighted every detail. Our shoots—whether set against the serene landscapes of the Pacific Northwest or the evocative backdrop of Morrocco—captured the lifestyle aspect of the brand, while studio sessions ensured precision in showcasing every stitch, texture, and color.
the team
But it wasn’t just about taking pretty pictures. We were committed to process innovation, which meant finding ways to streamline our workflows without sacrificing quality. By implementing a unified Figma design system that bridged the gap between Creative and Product Design teams, we were able to cut asset generation time by over 50%. This not only increased our creative throughput but also resulted in significant cost savings—35% in editorial photography alone. It was proof that efficiency and creativity aren’t mutually exclusive; in fact, they can drive each other forward.
Our efforts didn’t go unnoticed. The visuals we produced became a key driver in the brand’s growth, helping to attract and retain millions of customers who connected with the style and sophistication we portrayed. Over the years, we elevated Stitch Fix’s visual identity, turning what could have been a standard e-commerce photography approach into a powerful storytelling tool that resonated with audiences across the globe.
This case study represents more than just a collection of beautiful images; it’s a testament to the power of a well-executed creative vision. Through our editorial photography, we didn’t just showcase clothes—we brought the Stitch Fix brand to life, one frame at a time.
