HOW IT WORKS
Stitch Fix’s unique blend of personal styling and algorithm-driven data is what sets us apart, but it’s not always the easiest concept to grasp. The solution? A "How It Works" video that broke down our service into three simple steps. With sharp product shots and clean graphic text, these videos became top performers across TV, OTT, and YouTube, turning a complex service into something anyone could understand in a matter of seconds.
the team
KIDS Wardrobe refresh
When we launched Stitch Fix Kids in 2018, we aimed to capture the joy and energy of the brand in everything we did—including our videos. Offering 10 pieces in a Fix starting at just $10 an item, the kids’ line quickly gained traction. To keep the momentum going, we created punchy, graphic-driven short-form videos for campaigns like "Back to School" and "Spring Stock Up." These videos were bursting with fun and color, perfectly capturing the playful spirit of the kids’ brand and putting our clothing in the best possible light.
THIS COULD BE YOUR FIX
One of our top-performing ad and email concepts was the “This Could Be Your Fix” series, which showcased a sample Fix—five curated items that perfectly complemented each other and spoke to someone’s unique style. Inspired by trending social videos, we brought this concept to life through easy-to-produce short-form videos that allowed viewers to see a range of styles in a flash. These videos didn’t just perform well; they became some of our best digital assets, helping potential customers visualize their own Fix in an instant.
