Enter the creative and marketing teams, tasked with introducing this brand-new concept to the world—and fast. We had to battle the perception that Stitch Fix was “just another subscription box” and convince people that a real human stylist was on the other end, curating looks just for them. And we had to do it in the space of an email, a growth ad, or a landing page—no pressure, right?
Not every piece of content had to explain the entire journey, but it did have to tell the right part of the story. That’s where my team of 30+ creatives came in. We partnered closely with Marketing and Product to craft a narrative that not only explained “how it works” but, more importantly, “why you should care.” From emails and digital ads to television spots and social media campaigns, we pulled out all the stops to entice, educate, and ultimately convince both new and returning customers to “Schedule a Fix!”
Over the course of nine years, I had the privilege of guiding my team through a wide array of marketing strategies—from high-fashion, big-budget campaigns that wouldn’t look out of place in Vogue, to tech-driven, personalized emails that showed customers exactly what their next Fix could be. We did it all while maintaining the brand’s prestige and consistency.
