My team had the thrill of partnering with the merchandising team to bring these exclusive brands to life. We rolled up our sleeves and got to work, developing over 35 identity and trim systems across Stitch Fix’s key business lines—women’s, men’s, kids, and gender-neutral. Each brand was a labor of love, designed to resonate with its specific audience while staying true to the overarching Stitch Fix ethos. From the logo to the label, every detail was carefully considered, ensuring that each brand felt distinct yet part of the larger Stitch Fix family.

These exclusive brands weren’t just about clothes—they were about crafting a unique experience for every customer, one that felt tailor-made just for them. And as we saw time and again, when you combine data-driven insights with creative vision, the result is a collection of brands that truly resonate and make an impact.