Created in partnership with The Many (formerly known as Mistress), the campaign had everything: a hero television spot that dazzled viewers, a special insert in the LA Times that made waves, an extensive out-of-home (OOH) presence that lit up six major U.S. cities, and a suite of OTT and digital DTC videos that reached audiences wherever they were. We didn’t stop there—we rolled out assets across growth channels, CRM, and social media to ensure Stitch Fix was everywhere you looked.
As the creative force behind the campaign, our team led the development of the visual concept and campaign guidelines. We produced all the digital, print, and OOH assets, making sure every piece of the puzzle fit perfectly. Collaborating closely with the agency, we brought Stitch Fix’s brand expression to new heights during the video and photo shoots, infusing every frame with joy, inclusion, and that signature Stitch Fix polish.
the stitch fix team
RESULTS THAT SHINE
The results were nothing short of stellar. The "We See You" campaign not only caught the attention of millions but also delivered measurable impact—a 5% increase in unaided awareness, a 10% boost in aided awareness, and over 20,000 new clients eager to start their personal style journey with Stitch Fix. It was a shining moment for the brand, proving that when Stitch Fix steps into the spotlight, it truly shines.