Stitch Fix's Red Carpet CAMPAIGN

Stitch Fix's Red Carpet CAMPAIGN

In 2019, Stitch Fix took center stage with the "We See You" campaign, a Tier A ad initiative that made its grand debut during none other than the Oscars. This wasn’t just another campaign—it was a major Go-To-Market effort that showcased Stitch Fix’s mission to democratize personal styling, bringing it to the masses in a way that was as stylish as it was inclusive.

In 2019, Stitch Fix took center stage with the "We See You" campaign, a Tier A ad initiative that made its grand debut during none other than the Oscars. This wasn’t just another campaign—it was a major Go-To-Market effort that showcased Stitch Fix’s mission to democratize personal styling, bringing it to the masses in a way that was as stylish as it was inclusive.

employer

stitch fix

employer

stitch fix

location

san francisco, ca

location

san francisco, ca

year

2019

year

2019

Created in partnership with The Many (formerly known as Mistress), the campaign had everything: a hero television spot that dazzled viewers, a special insert in the LA Times that made waves, an extensive out-of-home (OOH) presence that lit up six major U.S. cities, and a suite of OTT and digital DTC videos that reached audiences wherever they were. We didn’t stop there—we rolled out assets across growth channels, CRM, and social media to ensure Stitch Fix was everywhere you looked.

As the creative force behind the campaign, our team led the development of the visual concept and campaign guidelines. We produced all the digital, print, and OOH assets, making sure every piece of the puzzle fit perfectly. Collaborating closely with the agency, we brought Stitch Fix’s brand expression to new heights during the video and photo shoots, infusing every frame with joy, inclusion, and that signature Stitch Fix polish.

the stitch fix team

vp of brand

greg johnson

vp of brand

greg johnson

creative director

aaron brown

creative director

aaron brown

art director

morgan sterns

art director

morgan sterns

victoria montero

victoria montero

design

madi barbier

design

madi barbier

fashion editor

sarah keefe

fashion editor

sarah keefe

laura schafer

laura schafer

RESULTS THAT SHINE

The results were nothing short of stellar. The "We See You" campaign not only caught the attention of millions but also delivered measurable impact—a 5% increase in unaided awareness, a 10% boost in aided awareness, and over 20,000 new clients eager to start their personal style journey with Stitch Fix. It was a shining moment for the brand, proving that when Stitch Fix steps into the spotlight, it truly shines.

  • open to work

    open to work

  • open to work

    open to work

  • open to work

    open to work